ركوب الأمواج بزاوية 360 درجة

Now this is a brand experience!

Ever thought about heading to Tahiti to surf one of the worlds best and most dangerous waves?
Of course not, because unless you're a professional surfer, or at least a really really good one, then it would be incredibly risky.

The good news is that Samsung spent a chunk of their advertising budget to virtually take us inside a Tahitian tube, and it is a pretty impressive end result.

They still need to figure out how to spray salty water on you through the screen, or cut your back up when you wipe out and bounce off the reef, but until then this 360 experience is on point.