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"Rather than delivering a single message to a huge audience, we delivered a huge message to a single person"

We're big fans of The Music Bed, mainly because they've solved the age-old problem of finding amazing music for video production, but now also for flipping mass advertising on its head.

Their hypertargeted advertising campaign, specifically focusing on individuals in advertising firms, is interesting, smart, viral and just plain cool. From the buzz and feedback the campaign has been getting online it is also doing one major thing that was never guaranteed - it's working.

See the full Music Bed campaign right HERE