UAE Olympic House
Event, Paris
The 2024 Olympic Games in Paris marked the first time the UAE had a pavilion at an Olympic Games, with a project that introduced the country’s story to a global audience. Slash helped lead the project from concept through to delivery, shaping every stage of the experience, from strategy and design to implementation, guest experience, communications, project management and volunteer training.The result was a pavilion that welcomed thousands of visitors, earned widespread praise and established a new benchmark for the UAE’s presence at future Olympic Games.
The Brief & Opportunity
The Outcome
Why are we proud of this?
To create a strong and refined brand to capture and communicate the positioning and expectations of the project, inspired by the architecture and allowing the project to speak both locally and internationally.
A clear, bold and layered brand, including naming, that will help lead a new wave of cultural and creative development in Sharjah.
Branding the centerpiece of a new iconic building to carry on Sharjah’s cultural legacy. Seeing the adoption by the community and the roll it now plays in the cultural landscape.
