Filtering the noise

Jul 15

We recently started a new team inside the Ripple Collective geared towards Research and Content.
The reason was pretty simple:
1. We do a lot of research and we need to do more.
2. We generate a lot of content and we need to be better at sharing it.

But with that move came a big question about the content we would generate - what value can it add and how can it be relevant to anyone outside of our companies?
In a world drowning in content, opinions, reels, blogs etc combined with the ability AI is giving us to generate more content and quicker, the concern is no long access to information, it’s filtering out the noise.

One of our key values here, inspired by the great Dieter Rams’ “Less but better” mantra is understanding how to strip away everything that is unnecessary to be left with excellence. Another idea we use a lot is that we are working to be timeless, not trendy. What does it look like to build things so good they last forever rather than something that is really cool but irrelevant very quickly?

With that context here’s a piece we came across recently by Stephanie Tyler that catches and captures the whole situation beautifully.