Cooper Black

The story behind one of the most popular fonts in the world.

Cooper Black

Entry

We’ve probably used it in a brand at some point, and apparently so have most other designers.

From the Beach Boys to Easy Jet this is a fascinating little study on why Cooper Black just keeps on popping up everywhere nearly 100 years after it was first released. The curves, the kerning, the angles, you’d think it wouldn;t work, but it just does.

Thank you, Oswald Bruce Cooper

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