Even if Nobody Cares
The movie poster master and the concept of creating for love, not for likes.
Entry
“I want to make beautiful things, even if nobody cares.”
― Saul Bass
In his case though, a lot of people did end up caring. But maybe that’s why he was so good and why people cared? Because he created for his own approval, not others.
Not only is it amazing to see such a coherent and stunning body of work broken down technically, but it’s always good to have a reference for creativity for the love of it, more than the love of others opinions.
Saul Bass passed away in 1996, so he missed the social media revolution which seems to have ushered in this movement of creating beautiful things, hoping that everyone cares.
Maybe the culture of creating for the likes, the comments, the chance of virality and the ego shot of views needs some Saul Bass intervention?
More entries
- The Great Water Tower HuntA very good reason to look up, and a perfectly acceptable thing to become slightly obsessed with.
- The Zanzibar BagWhy a piece of canvas from sail was worth keeping for years.
- Dialing it backA screenless landline for kids (and maybe the rest of us).
- For the love of HelveticaOne font to rule them all. Let us explain why.