Mermaids and Coffee
A tale of an obscure character in an old book, coffee, and design.

Entry
With the amount of coffee we drink you'd think the backstory of the Starbucks name & logo would be well known, but despite the sea lady staring at us daily, the Starbucks history was a bit of a mystery (good rhyme!).
Enjoy this little tale from Bloomberg of where the name and the logo came from and its evolution over time, and click through to their Youtube channel for a whole lot of other interesting back stories.
More entries
- The Great Water Tower HuntA very good reason to look up, and a perfectly acceptable thing to become slightly obsessed with.
- The Zanzibar BagWhy a piece of canvas from sail was worth keeping for years.
- Dialing it backA screenless landline for kids (and maybe the rest of us).
- For the love of HelveticaOne font to rule them all. Let us explain why.